Basics of Ezine Advertising

Second to email marketing, advertising in ezines is probably the next most cost-effective method for promoting your MLM opportunity. Combining the two, by running an ad that leads people to a page containing a signup for for your autoresponder series, can be quite effective.

For those who don't know, many editors of higher circulation ezines make money by placing paid classified ads in their publications. You can get a "feature ad", which typically places your ad alone at the top of the email newsletter issue, or get a standard classified, which places your ad among several others at the end of the newsletter. You can also often purchase a "solo ad", or "solo mailing" which is actually a separate email altogether that is sent by the editor to his or her subscriber list, featuring only your advertisement.

Like any other form of advertising, there is an art to writing your headline, and getting across an effective message in the very limited space you have in the ad. Nonetheless, once you have a successful ad, you can run it again and again in the same or different ezine publications.

Ezine ads are usually priced at a fraction of the cost of a package of email leads, and in theory at least, they reach a huge audience, but they have the drawback that relatively few people may actually read them and click on the link. What you're really relying up when you advertise in this way is the sheer number of people who are going to read the ezine, and the assumption that if even a small percentage of the subscribers click the link in the ad, you'll get a few signups.

Learning where you can place such ads will take a little time, or you can buy a membership to a directory site that keeps you posted on ezine circulation and advertising details. The main thing you have to do, though, is develop and test some ads, until you have identified those that pull best. That takes patience, and you may spend some money in the meantime, but you just have to consider it a cost of doing business. If your first few ads don't result in many signups, tweak your ads and try again, or test them in some publications that allow free or very low cost advertising. Once you've identified your best ad, you've got a ready-made source of new recruits, whenever you want to run the ad.